Please Phone Responsibly

July 17, 2018 at 12:04 pm Leave a comment

I was watching the World Cup Final with a friend on Sunday, and a commercial came on that was breathtaking in its cynicism. I wish I could find it online.

It involved some sort of smart-speaker set or other home-networking device that was supposed to make a family gathering so much more fun and enjoyable. At the end of the commercial, the family sits down to a huge dinner, and a young woman picks up her phone, then decides to put it face-down on the table and ‘interface’ with her family instead of her device.

Get it? You can make your life revolve around devices, and let them into your home and become an extension of yourself (or are you an extension of them)? But life is still all about family and you can say no whenever you want.

At least cigarette ads have the value of a Surgeon General’s Warning. This ad has the equivalent of ‘please drink responsibly’ at the end of a Captain Morgan ad, which The Onion skewered so completely years ago.

I guess I can dream about a day when all advertisements for electronic media devices and the devices themselves carry warning stickers from the Surgeon General. May be hazardous to your health. Has been proven to cause compulsive, anti-social, and depressive behavior. And, oh yes, it’s addictive and you won’t be able to stop.



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